The concept was to create a blister and insert for a razor with an innovative back opening. The pack incorporated a pull tab to the rear which when pulled would break the perforation fully. This allowed for the easy removal of the insert and product in a draw format. A high clarity back was also required to enable customers to easily view the product on the shelf
The challenge for Plastique was to develop high precision 3-D punch and die tooling to enable the complex trim specification to be achieved. This project fully demonstrated Plastique’s ability to provide customers with complex 3-D trimming.